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Prof. Dr. A M Sakkthivel is Full Professor of Marketing with Skyline University College, Sharjah, United Arab Emirates. Prof. Dr. A M Sakkthivel was Full Professor of Marketing and Chair, Marketing Area with IFIM Business School, Bangalore, India,  Full Professor of Marketing and Assistant Dean for Academic and Research Affairs, Sur University College, Sur, Sultanate of Oman (Formerly Associate Professor of Marketing and Head of Department of Business Administration, Faculty of Economics and Administrative Sciences at European University of Lefke (Government of TRNC), Turkey, Professor and Head, Department of Management Studies,  St. Peter’s University, Chennai, India and Assistant Professor (One of top 10 B-schools of India) of Marketing with LIBA, Loyola College, Chennai, India.) He obtained a Coveted Certificate with Honors of Entrepreneurship Educators Course from Stanford University, USA, IIM- Bangalore and National Entrepreneurship Network. India.  He is the recognized PhD supervisor for Madras University, India.

Honored with CMO Asia’s BEST PROFESSOR IN MARKETING MANAGEMENT AWARD for the year 2010 – Asia’s Best B-School Awards (www.cmoasia.org)
Prof. Dr. Sakkthivel offers a wide variety of courses in Marketing Discipline viz. Marketing Management, Consumer Behavior, Sales & Distribution Management, Sales Negotiation, Marketing of Services, Strategic Marketing, Contemporary Marketing, International Marketing Strategies, Integrated Marketing Communications, International Business Strategy, Marketing Research & Research Methodology, Marketing in New Era, Cyber-Marketing, Internet Buyer Behavior, Marketing Innovation, New Distribution Models, Strategic Relationship Marketing etc.
 
 







He possesses (21 years) of diversified back ground of industrial (Health & Telecom), research, academic and consulting experience. He supervised PhD Students (Full-time) at LIBA Doctoral Research Center (Affiliated to Madras University). He taught in EUL, TRNC, Turkey, LIBA, PES Institute of Management, Bangalore, Indian Institute of Science & Management, Ranchi, SIT Tumkur, Kongu Institutions, Erode and Visiting Faculty to many business schools (LIBA, NIT, Trichy etc). He conducts programmes for senior and middle level executives (SIFY, CITI Group, FORD, Technip, Savorit Foods, EPPENDORF etc.). He has authored a Book on “Role of Cyber-Marketing in Influencing Consumer Buying Behavior” (Maha Maya Publishing House, New Delhi, India). He published research papers and articles in International Journals International Journal of Mobile Communications (SSCI), Journal of Promotion Management (Taylor & Francis, USA), Journal of Services Research (11.2, 15.2), International Journal of Entrepreneurship and Small Business, Switzerland, International Journal of Business Excellence, Switzerland, International Journal of Mobile Learning and Organisation, UK, International Journal of Electronic Finance, Switzerland (7.3/4, 7.2, 6.3/4, 6.1, 5.4, 5.1, 4.2, 3.3), International Journal of Management, Entrepreneurship and Technology, USA, International Journal of Environment and Waste Management, IIM B Management Review (Science Direct -Elsevier), Journal of Internet Banking and Commerce (20.2, 18.3, 11.3), Canada, International Journal of Business Forecasting and Marketing Intelligence, South Asian Journal of Management, International Journal of Management Rivulet etc), National Journals (Indian Retail Review, Advertising Express, Journal of Consumer Behavior (ICFAI Press), Indian Journal of Marketing, JIMS 8M, Business Review (Annamalai) Management Matters, Siddhant etc.,), Dailies (Business Line – Hindu) and E-journals (IndianMBA.com). He also contributed chapters in numerous books viz. Handbook of Research on Knowledge Integration Strategies for Entrepreneurship and Sustainability, IGI Global, USA,  Handbook of Research on Trends and Innovations in Marketing Information Systems, IGI Global, USA, Handbook of Research on Higher Education in the MENA Region: Policy and Practice, IGI Global USA,  Globalization and Consumerism: Issues and Challenges, Entrepreneurship and Innovation, Marketing: Modern Practices, Brand Positioning, Brands in Retailing, Managing Emotional Appeal in Advertising, Sales Management, Key Accounts Management, Global Promotion, and edited books (Organizational Challenges, Excel Books (2001) & Changing Trends in Management, Excel Books (2003)). He presented research papers in National conferences (including AICTE & ICSSR sponsored) across the country.

His research papers have been selected and presented in 12th International Conference (Convergence 2017), IFIM Business School, Bangalore, India, September, 2017, 7th GreatLakes NASMEI Marketing Conference, Chennai, India, December 2013, National Conference on Sharing Best Practices-Teaching and Evaluation, Sur, Sultanate of Oman, December 2013, 6th GreatLakes NASMEI Marketing Conference, Chennai, India, December 2012,  Oman Symposium on Management (OSOM 2012), IBRA, Sultanate of Oman, 4th March, 2012, International Marketing Conference, IIM Lucknow, India, January 2012, 8th Annual World Congress of Academy for Global Business Advancement, Dalian, China (AGBA 2011) September 2011, 8th BAI International Conference on Business and Information, Bangkok, Thailand (BAI2011) July 2011 (has been selected for presentation), International Conference on Entrepreneurship and Innovations, JIMS, New Delhi, India (Feb 2011),  2nd International Conference on Management Practices for Sustainable Growth (ICMPSG 2010), Annamalai University, India on July 2010, International Conference by Indiana University of Pennsylvania (IUP), USA and PESIT, Bangalore, India on Jan 2010, 5th International Conference on Architecture and Engineering (ARCHENG), European University of Lefke, TRNC, Turkey on Nov 2008, International Conference on Electronic Business in Hong kong on Dec 2005, International Conference on Business and Information (BAI 2007) at Tokyo on July 2007, International Conference on Decision Sciences by Decision Science Institute (DSI) at IMT Gaziabad, India on Jan 2008, International Marketing Conference by NASMEI (North American Society of Marketing Education in India) at GLIM, India on Dec 2007, International Marketing Conference by Virginia Tech University and IPE, Hyderabad, India on Sep 2008, International Conference on Global Competitiveness by Griffith University, Newzealand and IFIM, Bangalore, India on Dec 2008.

Research Interests
His research interests are Consumer Behavior on Internet Purchase, Post Purchase Behavior, Cyber-Marketing, Virtual Marketing Mix, Virtual Behavioral Process, Online Demographics, Consumer behavior towards technology products, life style products, Leisure behavior styles, Retailing Trends, Gauging Brand Loyalty and Modeling Rural Buyer Behavior, Modeling Customer Life Time Life, Modeling Cross Promotion, Mathematical Modeling (Metrics)

EDUCATIONAL BACKGROUND

Stanford University, USA, IIM- Bangalore & National Entrepreneurship Network, India (August, 2006 -September 2008)
Degree: Certificate of EEC with Honors (Entrepreneurship Educator Course) obtained through International Scholarship awarded by Stanford University Ventures Programme and Wadwani Foundation, USA.
Awarded in September 2008
Major Area: Entrepreneurship Education Development
Minor Area: Marketing
Finished one among 25 members across India and 6 members with honors

Utkal University, Bhubaneswar. India (January, 2001- Aug, 2004)
Degree: Ph.D in Business Administration (Marketing), Department of Business Administration and Doctorate awarded in April 2005
Major Area: Consumer Behavior
Minor Area: Cyber-Marketing
Dissertation Title:  “Role of Cyber-Marketing in Influencing Consumer Buying Behavior”

Bharathiar University, Coimbatore. India (July, 1994 – May, 1996)
Degree: MBA (Master of Business Administration)
Major Area(s): Marketing and Finance
Finished Top Two (75.6%) among the successful candidates of MBA 1996 (II Rank)


Bharathiar University, Coimbatore. India (July, 1991- May, 1994)
Degree: BBM (Bachelor of Business Management)
Major Area(s): Marketing and Finance
Finished Topper (71%) among the successful candidates of BBM 1994 (Institution Topper)

Academic Related Qualification (University Grants Commission, Government of India)

Passed UGC-NET (Lectureship) Examination in Dec 1997 (1st Attempt)
Passed SLET (Tamil Nadu – Accredited by UGC) Examination in March 1998 (1st Attempt)

Corporate Courses and Training Programmes

S.No
Corporate Courses & Training Programmes
Participants and Level of Management
1.
Sales & Distribution Management
Middle, Upper Middle and Upper level Management Executives from Reputed Organizations viz. Ashok Leyland, EPPENDORF, Standard Chartered Bank, Hindustan Uni lever, MRF Tyres, CUL, Euroka Forbes, Honey Well, Frost & Sullivan, GE,  etc.
2.
Services Management
SIFY Internet Services, Amalgamations Group, Frost & Sullivan, UGL, Citibank, Technip India, Dell etc.
3.
Customer Relationship Management
Technip India, Citibank etc.
4.
Integrated Marketing Communications
Euroka Forbes, MRF Tyres, Hindustan Uni lever etc.
5.
Internet Marketing
Euroka Forbes, MRF Tyres, Hindustan Uni lever, Savorit Foods etc.
6.
Marketing Management 1
Citibank, Ford India, etc.
7.
Marketing Management 2
Ford India, Ashok Leyland, Indian Oil, Nokia, Siemens, Dell etc.
8.
Sub-Urban Marketing
Euroka Forbes, MRF Tyres, Hindustan Uni lever etc.
9.
Sales Negotiation
Savorit Foods, Ashok Leyland, MRF Tyres, Hindustan Unilever etc.
10.
Retailing
TCS, Satyam, Ashok Leyland, Hindustan Uni lever etc.
11.
International Management
Oman LNG, OMIFCO, Bank Dhofar, MOE, Oman Tel, Oman Insurance
12.
Consumer Behavior
Oman LNG, Bank Muscat, Majan Electricity Co.
Management Development Programmes

  • Management Development Programme on “Mastering Negotiation for Better Business Relationship” for students and business executives
  • Management Development progrrame on “Mastering Business Sustainability – A Tool kit to realize Future Vision” for business executives
  • Management Development Programme on “Enhancing Customer Life Time Value through High Intensive Relationship Marketing” for business executives
  • Management Development Programme on “ Emerging Trends in Retailing” for management students and business executives
  • Management Development Programme on “Managing Marketing Communication Tools – Integrated Marketing Communication Perspective” for business executives
  • Faculty Development Programme on “New Pedagogical Tools for Management Education” for Management educators and aspiring management faculty members
  • Executive Development Programme on “Marketing of Services in New Era” for business executives
  • Management Development Programme on “ Sales Management Practices – A Pragmatic Approach” for business executives
  • Management Development Programme on “Winning Rural Consumer’s mind – An Inside view of Rural Consumer Buying Behavior through Profiling Rural Consumer Behavior and viable strategies for rural market penetration ” for business  executives
  • Management Development Programme on “ Online Marketing” for business executives
  • Faculty Development Programme on “Plan and Execution of a Cutting Edge Research Work”
  • Faculty Development Programmes on “Art and Science of Preparing a high Quality Research Paper for a top indexed Journal”

CONSULTANCY AND TRAINING ASSIGNMENTS (Government of India Consulting Assignments)

    1. Undertaken and successfully completed a consultancy assignment for Sarva Shiksha Abhayan (SSA), Tamil Nadu, Government of India, on identifying the effectiveness of organization system and to design an Effective Organization System for SSA, Tamil Nadu (October 2007 – Present). Role: Study Expert
    2. Undertaken and successfully completed a consultancy assignment for Indian Railways Consultancy Arm, RITES, Government of India (Rail India Technical and Economic Services) on identifying passengers’ preferences on modifying coach design. This assignment will be used by Integral Coach Factory, Chennai for modifying existing coach Design. This is the first of its kind of survey has been conducted among passengers in the history of Indian Railways. (September 2005). Role: Project Head
    3. Lead Consultant (Marketing and Strategic Initiatives) – SAVORIT Limited, A leading player in Pasta products, Chennai. (April 2007 – Present)
    4. Undertaken and successfully conducted 1 Day Growth workshop on “ Synchronizing Personal, Professional Growth with Organizational Growth: A Toolkit to Become Great from Good – V.3”  to Top, Middle and Lower level Executives of SAVORIT LIMITED, Chennai, India (August 26, 2010)
    5. Undertaken and successfully conducted 2 Day Vision workshop on “Moving Ahead and Attain Sustainability – A Tool kit to realize Future Vision” to Top, Middle and Lower level Executives of SAVORIT LIMITED, Chennai (March 21 &22, 2008)
    6. Undertaken and successfully conducted 2 Day training-cum-workshop to upper middle, middle and lower level sales team of SAVORIT Limited, Chennai (Dec,06 & 07,2006)
    7. Undertaken and successfully setup a content development team, Recruitment, training, develop quality parameters, performance appraisal system, strategic mapping  for a US Based E-learning Solutions company based in Chennai (Aug-Oct, 06): Role: Lead Consultant
    8. Undertaken Consultancy Assignment on “Business Promotion, Quality Analysis and Cost Audit” for Ranchi Gymhkana Club, an Elite Country Club for six months (January-June 2001). Role: Project Head
    9. Consultancy Assignment for launching a specialty Restaurant in Ranchi (May 2001)

Attended Research Boot Camp Programme, Center for Global Resources Leverage, Ross School of Business, University of Michigan, Ann Arbor, Michigan, USA

The Participant of the Research Boot Camp by Center for Global Resource Leverage of The University of Michigan, USA. This programme was mainly conducted for young doctorates from top b-schools who were chosen after the selection process. The programme was anchored by Prof. C K Prahalad, a distinguished Professor of Strategy and the team of Professors from different areas from the University of Michigan. The programme provided the platform to interact and learn from some of the CEOs of Fortune 100 companies and successful micro multinationals of India. The programme conducted at IIIT-B, Bangalore, from 11th to 16th December, 2005. The Programme mainly focused to inculcate the in depth intricacies of research in order to provide better solutions to National and Industrial problems.

CONTINUING EDUCATION

·         Selected and successfully completed British Council-YODAK (Higher Educational Council) sponsored workshop on “European Standards of Benchmarking for Advanced Vocational Education”, at YODOK, Lefkosa, TRNC, Turkey, 7th January, 2010.
·         Selected and successfully completed DTI-IPR sponsored workshop on “Awareness on Intellectual Property Rights and Patents” conducted by Centre for Intellectual Property Rights, Anna University, at Anna University, Chennai. India (21&22, Feb, 2008).
·         Selected and successfully completed the NEN-STVP sponsored programme on “Outside the Box: Experiential Learning Methods” conducted by STVP (Stanford Technology Ventures Program), USA at IIM, Bangalore. India (14th -16th January, 2008).
·         Selected and successfully completed the NEN-STVP sponsored Programme on “New Venture Creation and Business Plan” conducted by “STVP (Stanford Technology Ventures Program), USA at IIM, Bangalore. India. (3rd -5th October, 2007).
·         Selected and successfully completed the NEN-STVP sponsored Programme on “Case Writing Workshop” conducted by “STVP (Stanford Technology Ventures Program), USA at IIM, Bangalore. India. (3rd -5th July, 2007).
·         Selected and successfully completed the IIT Madras sponsored FDP on “Case Method Workshop” conducted by “ECCH” (European Case Clearing House), UK at IIT Madras, Chennai. India. (29th -31st March, 2006).
·         Selected and successfully completed the AICTE Sponsored QIP on “New Pedagogical Tools in Marketing” at TAPMI, Manipal. India. (17th -21st Nov, 2005).



EDITORIAL BOARD MEMBER AND REVIEWER

1.       Member, Editorial Advisory & Review Board, Journal of Promotion Management, USA
2.       Reviewer, Journal of Brand Management, USA
3.       Reviewer, International Journal of Business Excellence, USA
4.       Executive Member, Editorial Board, Contemporary Management Research (International Journal of National University, Taipei), Taiwan.
5.       Editor, Research Bulletin, SUC, Sultanate of Oman.
6.       Associate Editor, International Journal of Management Rivulet, India
7.       Reviewer for “ International Journal of Business and Information”, Taipei
8.       Reviewer for “Journal on Contemporary Management Research”, Taipei (Best Reviewer Award 2008)
9.       Reviewer for 12th and 13th Edition of Marketing Management, Philip Kotler, Pearson India.
10.   Reviewer for McGraw Hill India, Pearson India Publications etc.

ASSOCATIONS
1.       Expert Member, Panel of Jury, TATA NEN Hottest Startups, NEN Global.
2.       Member, Entrepreneurial Task Force, CII, Tamil Nadu Region, India.
3.       PhD Thesis Evaluator – NIT, Bharathiar University, Periyar University, India
4.       PhD Examination Evaluator – Business Administration, (Course Work), Annamalai University,India.
5.       Panel Member, Board of Examinations, Sardar Vallabai Patel National Institute of Textile Management, Coimbatore, India.
6.       Panel Member, MBA Programme, (Question Paper Setting and Evaluation), Bharathiar University, Coimbatore, India.

AWARDS AND ACCOLODES
Honored with CMO Asia’s BEST PROFESSOR IN MARKETING MANAGEMENT AWARD for the year 2010 – Asia’s Best B-School Awards (www.cmoasia.org)
Honored with “BEST RESEARCHER” AWARD for the Year 2011-2012 – Sur University College, Sur, Sultanate of Oman
Honored with “BEST RESEARCHER” AWARD for the Year 2010-2011 – Sur University College, Sur, Sultanate of Oman
Honored with “Best Performer of Quality Research Publications “ AWARD for the Year 2013-2014 – Sur University College, Sur, Sultanate of Oman

PAPERS, BOOKS AND BOOK CHAPTERS PUBLISHED            

BOOKS: 
                       
  1. Sakkthivel, A M and Mishra B. (2005), Role of Cyber-Marketing in influencing Consumer Buying Behaviour, 1st Edition, Maha Maya Publishing House, New Delhi. (ISBN: 8183250203). India  (Authored a Book)
      www.amazon.de/www.amazon.co.uk/www.google.com
  1. Sakkthivel, A M and Satish Kumar, R (2018), “Knowledge Management in Advertising Industry’, Ed.) Neeta Baporikar, Handbook of Research on Global Practices in Knowledge Management for Entrepreneurship and Sustainability, IGI-Global, Hershey, PA, USA, pp. 167-187.
https://www.igi-global.com/chapter/knowledge-management-in-the-advertising-industry/191606
  1. Sakkthivel, A M and Sriram, B (2015), “Examining the Brand Communications Tools that Impact Brand Preferences of Women Consumer Buying Intentions:  Empirical Investigation of Middle East”, (Ed.) Theodosios Tsiakis, Handbook of Research on Trends and Innovations in Marketing Information Systems, IGI-Global, Hershey, PA, USA pp. 358.372. (Scopus Indexed)
http://www.igi-global.com/chapter/examining-the-brand-communication-tools-that-impact-brand-preferences-of-women-consumer-buying-intentions-empirical-investigation-of-middle-east/139925
  1. Sakkthivel, A M and Sharieh, Ahmad (2014), “Promotion of Research Culture in Sur University: A Case Approach”, (Ed.) Neeta Baporikar, Handbook of Research on Higher Education in the MENA Region: Policy and Practice, IGI-Global, Hershey, PA, USA, pp. 332-354.(Scopus Indexed)
http://www.igi-global.com/chapter/promotion-of-research-culture-in-sur-university/114347
  1. Sakkthivel A M and Chandy, Thomas (2012), “Consumer Choice and Switching Behavior – An Empirical Investigation”, (Eds.) Ganesan, G. and Sumathy, M, Globalization and Consumerism: Issues and Challenges, 1st Edition, Regal Publications (ISBN: 9788184841336), India.
  2. Sakkthivel A M and Sriram B (2011), “Analysis and Profiling Risk-Taking B ehavior of Omani Entrepreneurs – A Case Study”, (Eds.) Kakar, Deepti, Kaur Dilpreet, and Ahuja, Yukti, Entrepreneurship and Innovation: New Age Mantra, 1st Edition, Excel Publishers, (ISBN: 9789380697581), India.
  3. Sakkthivel, A M (2009), “Strategic Creation of Customer Loyalty”, (Ed.) Mukerjee, Kausik, Marketing: Modern Practices, 1st Edition, ICFAI Books, (ISBN: 8131423433) ICFAI University Press, India.
  4. Sakkthivel, A M (2009) “Strategic Brand Positioning”, (Eds.) Krishnabhushan and Varma, Anil, Brand Positioning: Strategies and Consumer Culture, 1st Edition, ICFAI Books, (ISBN: 8131424138), ICFAI University Press. India.
  5. Sakkthivel, A M (2008), “Modeling of Cross Promotion to Enhance Brand Value – A Strategic Framework”, (Ed.) Dubey, Jayashree, Global Competition and Brand Promotion, Excel Books, India, pp.287-293.
  6. Sakkthivel, A M (2008), “Creating Hybrid Retail Brands”, Brands in Retailing: Trends, Opportunities and Challenges, 1st Edition, ICFAI Books, (ISBN: 9788131419229), ICFAI University Press. India    
  7. Sakkthivel, A M (2008), “Science of Advertising”, (Eds.) Rao, Pramod, and Wawge, S, Ravikant, Managing Emotional Appeal in Advertising: Concepts and Cases, ICFAI Books, (ISBN: 8178812436), ICFAI University Press. India
  8. Sakkthivel, A M (2008), “Role of Celebrities in Boosting Sales”, (Ed.) Devi, R.J, Sales Management: Emerging Strategies, 1st Edition, ICFAI Books, (ISBN: 8131416224), ICFAI University Press. India.
  9. Sakkthivel, A M (2008), “Integrated Promotion Mechanism for Rural Markets”, ICFAI Books, ICFAI University Press. India.
  10. Sakkthivel, A M (2007), “Creating and Managing Key Accounts - Customer Life time value approach”, (Eds.) Balakrishna, A V and Parthasarathy, V, Key Accounts Management: Concepts and Applications”, 1st Edition, ICFAI Books, (ISBN: 8131400824), ICFAI University Press. India
  11. Sakkthivel, A M (2003), “Digital Signature, “Changing Trends in Management,” 1st Edition, Excel Publications. India.
  12. Sakkthivel, A M (2001), “E-Commerce: Growth and Prospects in India, Organizational Challenges, 1st Edition, Excel Publications. India.

PAPERS:
           
International and National Scholarly Journals


1.       Sakkthivel, A M. and Ramu N (2017), “Investigating the Gender influence on Technology Acceptance Model (TAM) towards Smart Phones – Evidences from Emerging Economies”, has been selected for publication in Int. J. Business Excellence (ISSN 1756-0047 Print; ISSN: 1756-0055 Online) (Scopus Indexed: Q2), (International Referred Journal), (ABDC ‘C’)
2.       Sakkthivel, A M. (2017), “Investigating the Variables that Influence Frequency of Women Shopping Behavior – Evidences from Emerging Economies”, has been selected for publication in Int. J. Business Excellence (ISSN 1756-0047 Print; ISSN: 1756-0055 Online) (Scopus Indexed: Q2), (International Referred Journal),(ABDC ‘C’), Vol.13, No.3, pp. 377-393.
http://www.inderscience.com/info/inarticle.php?artid=87231
3.       Sakkthivel, A M. and Ramu N. (2017), “Investigating the Variables Influence Women Users Intentions to use Smart Phones: Evidences from Emerging Economies”, Int. J. Mobile Learning and Organisation (ISSN 1746-7268 Online; ISSN: 1746-725X Print) (International Referred Journal), (Scopus Indexed: Q1), Vol.11, No.2, pp.155-175.
http://www.inderscience.com/info/inarticle.php?artid=84275
4.       Sakkthivel, A M. and Malik, M R. (2017), “Modeling the Impact of Variables Influence Young Consumers’ Happiness: Exploratory Study of Marketing Implications from Middle East”, Int. J. Business Forecasting and Marketing Intelligence (ISSN 1744-6635 Print; ISSN: 1744-6643 Online) (International Referred Journal), (ABDC ‘C’), Vol.3, No.2, pp.93-108.
http://www.inderscience.com/info/inarticle.php?artid=84043
5.       Sakkthivel, A M. (2016), “Investigating Public Awareness and Perception towards Environmental Protection and Waste Management Practices: Evidences from Emerging Economies”, International Journal of Environment and Waste Management (ISSN 1478-9876 Print; ISSN: 1478-9868 Online) (Scopus Indexed), Vol.17, No.3/4, pp. 216-226.
http://www.inderscience.com/info/inarticle.php?artid=78595
6.       Sakkthivel, A M. and Sriram B. (2016), “Investigation of Personal and Social Behavioral Styles that Derives Happiness: An Empirical Investigation on the Leisure Behavior of Women from Islamic Religion”, Journal of Services Research (ISSN: 0972-4702) (International Referred Journal),(ABDC ‘C’), Vol.15, No.2, pp. 55-75.
http://www.jsr-iimt.in/iimtjsr/abstracts.htm
7.       Sakkthivel, A M and Sriram B. (2015), “Influence of Social Network Websites over Women Consumers from Islamic Religion: A Structural Equation Modelling Approach”, Journal of Internet Banking and Commerce (JIBC), (ISSN: 1204-5357),Vol. 20. No.2, (September) (Scopus Indexed),  pp. 1-7 (ABDC ‘C’)
http://www.icommercecentral.com/open-access/influence-of-social-network-websites-over-women-consumers-from-islamic-religion-a-structural-equation-modelling-approach.pdf
8.       Sakkthivel A M (2014), “Do Advertising Tools Create Awareness, Provide Information and Enhancing Knowledge?: An Exploratory Study on
Impacting Variables from Middle East”, Journal of Promotion Management (ISSN 1049-6491 Print; ISSN: 1540-7594 Online) (Scopus Indexed), Vol.20, No.3, pp.290-310. (ABDC ‘B’)
9.       Sakkthivel, A M (2013), “Do Online Companies Control the Behavior of Online Consumers?: Exploratory Study on the Impacting Variables of Middle East,”, Journal of Internet Banking and Commerce (JIBC), (ISSN: 1204-5357), Vol. 18, No. 3 (December)(Scopus Indexed), pp.1-21.  http://www.arraydev.com/commerce/jibc/articles.htm (ABDC ‘C’)
10.   Sakkthivel, A M and Porkodi, S. (2013), “What Influence Consumer Buying Behavior towards Organizing Retailing in a Growing Competitive Marketing Environment? – An Exploratory on the Impacting Variables of Indian Consumers”, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online), Vol.7, No.3/4, pp. 281-298. (ABDC ‘C’)
11.   Sakkthivel, A M (2013), “Examining the Impact of Socio-Cultural and Psycho-graphic/Demographic Variables on Women Consumer Behavior: An Exploratory Study from Arab League Countries" International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online), Vol.7, No.2, pp.161-175. . (ABDC ‘C’)
12.   S A Manickam and Sriram B. (2013), “Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory of the Middle East Consumers”, Journal of Promotion Management (ISSN 1049-6491 Print; ISSN: 1540-7594 Online) Vol.19, No.1, pp.1-16. (Scopus Indexed) (ABDC ‘ B’)
http://www.tandfonline.com/toc/wjpm20/current
13.   Sakkthivel, A M, Bremananth, R and Sriram B (2013), “Predicting Mobile Promotion Response Behavior: A Mathematical Modeling Approach”, International Journal of Mobile Communications (Social Science Citation Index) (Scopus Indexed) (ISSN: 1470-949X), Vol.11, No., 1, pp. 17-35.
http://www.inderscience.com/info/inarticletoc.php?jcode=ijmc&year=2013&vol=11&issue=1
14.   Sakkthivel, A M (2012), “Conceptual Dimensions of Creating Antecedents to Achieve Customer Loyalty”, Journal of Indian Management & Strategy (JIMS 8 M), Vol.17, No.4, pp.43-48.
15.   Sakkthivel A M and MKG Rajev (2012). “Empirical Investigation on Consumer Purchase Intentions in a Growing Competitive Marketing Environment”, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online), Vol.6, Nos.3/4, pp. 285-297.  . (ABDC ‘C’)
http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2012&vol=6&issue=3/4
16.   Sakkthivel, A M. (2012), “Modeling Consumer Choice (Buying) and Switching Behavior in a Restricted Marketing Environment”, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online), Vol.6, No.1, pp.35-48. . (ABDC ‘C’)
http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2012&vol=6&issue=1
17.   Sakkthivel, A M. (2012) ‘Modeling the Impact of Promotional Mix Variables on Consumer Buying and Decision Making Behavior towards Mobile Communications Services ”, International Journal of Management Rivulet (ISSN:0976-657X) (A Peer Reviewed and indexed International Journal), Vol.2, No.2, pp.10-21.
18.   Sakkthivel, A M and Babawale, Tinuki. (2012), “Are the Same Determinants Influence Customer Satisfaction and Brand Loyalty – An Exploratory Study”, International Journal of Management, Entrepreneurship and Technology, (ISSN: 2162-1578) (International Peer Reviewed Journal, USA), Vol.1, No.1, 93-102.
http://www.ijmetonline.org/all-issues-and-volumes.php?id=11
19.   Sakkthivel A M and Sriram B.(2012), “Modeling the Determinants that Impact that Risk-taking and Entrepreneurship Behavior in Emerging Economics”, International Journal of Entrepreneurship and Small Business, (ISSN 1476-1297 Print; ISSN: 1741-8054 Online) (International Indexed Journal, Inderscience Publications, Switzerland), Vol.15, No.3, pp.376-388. (Scopus Indexed)  (ABDC ‘C’)
http://www.inderscience.com/info/inarticletoc.php?jcode=ijesb&year=2012&vol=15&issue=3
20.   Sakkthivel, A M. (2011), “Empirical Investigation of Determining Monetary and Non-Monetary Styles of Leisure Behavior deriving Happiness”, Journal of Services Research (ISSN: 0972-4702) (International Referred Journal), Vol.11, No.2, pp.99-120. . (ABDC ‘C’)
21.   Sakkthivel, A M. (2011), “Modeling the Impact of Internal and External Variables on Consumer Durables in a Matured Marketing Environment"”, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online) (International Referred Journal, Inderscience Publications, Switzerland), Vol.5, No.4, pp. 316-332. . (ABDC ‘C’)
http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2011&vol=5&issue=4
22.   Sakkthivel, A M. (2011), “Modeling of Determinants Influence Consumer Behavior towards Different Technology Products”, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online) (International Referred Journal, Inderscience Publications, Switzerland), Vol.5, No.1, pp. 84-103. . (ABDC ‘C’http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2011&vol=5&issue=1
23.   Sakkthivel, A M, Edolyi, M.E & Ponraj J. (2010) ‘Empirical Investigation on the Impact of Internal and External Variables that Influence Customer Loyalty, Customer Life Time Value and Consumer Switching Behaviour in a Growing Competitive Environment”, International Journal of Management Rivulet (ISSN:0976-657X) (A Peer Reviewed International Journal), Vol.1, No.1, pp.1-13.
24.   Sakkthivel, A M.(2010) ‘Influence of Internet on Online Buyer Involvement towards Buying Different Products and Services’, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online) (International Referred Journal, Inderscience Publications, Switzerland) Vol. 4, No.2, pp.171-189. . (ABDC ‘C’
http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2010&vol=4&issue=2
25.   Trichy V. Krishnan and Sakkthivel, A M.(2010) ‘To Push for Stardom or Not:-A Rookie’s Dilemma on Tamil Film Industry”,  IIMB Management Review (Science Direct - Elsevier) (ISSN: 0970- 3896) (A Peer reviewed International Journal from IIM-Bangalore Journal, India), Vol.22, No. 3 (September), pp. 80-92. . (ABDC ‘B’)
http://www.sciencedirect.com/science/article/pii/S0970389610000467
26.   Sakkthivel, A.M. (2009), ‘Impact of Demographics on Online Buying Behavior towards Different Products’, International Journal of Electronic Finance, (ISSN: 1746-0079 Print; ISSN: 1746-0077 Online) (International Referred Journal, Inderscience Publications, Switzerland) Vol.3, No.3, pp. 284-296.
http://www.inderscience.com/info/inarticletoc.php?jcode=ijef&year=2009&vol=3&issue=3 . (ABDC ‘C’
27.   Sakkthivel, A M (2006) “Impact of Demographics on consuming different online fservices”, Journal of Internet Banking and Commerce (JIBC), (ISSN: 1204-5357), Online International Referred Journal, www.arraydev.com, Vol.11, No.3, December, Canada. (Scopus Indexed)http://www.arraydev.com/commerce/jibc/articles.htm . (ABDC ‘C’)
28.   Sakkthivel, A.M (2002). “E-commerce in the Millennium – Shifting Paradigms”, South Asian Journal of Management (ISSN: 0971-5428) (A Referred International Journal of AMDISA), Vol. 9, No.4 (October-December). . (ABDC ‘C’
29.   Sakkthivel, A M (2009), “Qualitative Study on Understanding the Factors Influencing Customer Loyalty for Designing Consumers’ Buying Decision Process for Micro, Small and Medium Enterprises – A Conceptual Framework”, Annamalai Business Review (ISSN: 0974-1690) (A Peer reviewed International Journal), Vol. 2. No.2, India. pp.62-68
30.   Sakkthivel, A M (2007), “Strategic Placement of Organized Retail Formats in Potential Markets – A Critical Analysis”, Indian Retail Review
(ISSN: 0972-8678) (A Peer reviewed Journal), Vol. 1, No. 2, India. July – Dec. (First Referred Journal on Retailing in India)
31.   Sakkthivel, A M (2006), “An Empirical Analysis on Indian Internet Consumers’ Buying Behavior”, Journal of Consumer Behavior (ISSN: 0973-3760) (A Peer reviewed Journal) ICFAI University Press. India. December, pp 6-14. (Cited in SSRN, Google Scholar)
32.   Sakkthivel, A.M, (2005), “Sachitasation of Rural Consumer Behavior”, Indian Journal of Marketing, Vol. 35, No.2, (ISSN: 0973-8703) (Referred Journal), Feb.
33.    Sakkthivel, A.M (2002), “Cyber-Marketing – Breaking Boundaries”,
Management Matters (A Peer Reviewed Journal), Vol. 4, No.2, A LIBA Journal, India,Oct-Dec.
34.    Sakkthivel, A.M. (2001), “Emerging Trends in E-commerce and E-business”,
Journal of Indian Management & Strategy 8M (ISSN: 0973-9335) (A Peer Reviewed Journal), Vol. 6, No.2, April-June.
35. Sakkthivel, A.M & Mishra, B (2002), “Marketing of Indian Tourism”, Siddhant (A Peer Reviewed Journal), April-    June.
                   36. Sakkthivel A.M & Mishra B (2001), “In Search of Faceless Consumer in Cyber
                         Space”, Siddhant (A Peer Reviewed Journal), April-June.

 Practitioners’ Magazines

1.       Sakkthivel, A M (2008) “Strategic Creation of Customer Loyalty through High Intensive Relationship Marketing” – A Conceptual Framework”, Advertising Express, Vol.7, No.8, ICFAI University Press, India. August.
2.       Sakkthivel, A M (2008) “Capturing and Gauging the Impact of In Store Promotion on Consumer Buying Decision – A Conceptual Framework” Advertising Express, Vol.7, No.7, ICFAI University Press, India July.
3.       Sakkthivel, A M (2008) “Strategic Modeling and Execution of Cross Promotion to increase Brand Bandwidth” Advertising Express, Vol.7, No.6, ICFAI University Press, India. June.
4.       Sakkthivel, A M (2008) “Micro Focus on E-commerce”, Advertising Express, Vol.7, No.4, ICFAI University Press, India. April.
5.       Sakkthivel, A M (2008) “Designing an Integrated Marketing Model Based on the understanding of the needs of Consumers – An Insight Analysis”, Advertising Express, Vol.7, No.3, ICFAI University Press, India. March.
6.       Sakkthivel, A M (2007) “A Reality Check on the Survival and Success on Evolving Retail Formats in Indian Organized Retail”, Advertising Express, Vol.6, No.8, ICFAI University Press, India. August.
7.       Sakkthivel, A M (2007) “Creating Hybrid Retail Brands”, Advertising Express, Vol.6, No.6, ICFAI University Press, India. June.
8.       Sakkthivel, A M (2007) “Future of Mall Retailing in India – A Reality Check”, Vol.6, No.4, Advertising Express, ICFAI University Press, India. April.
9.       Sakkthivel, A M (2007) “Winning Customer Loyalty through Enterprise Branding”, Advertising Express, Vol.6, No.3, ICFAI University Press, India. March
10.   Sakkthivel, A M (2007) “Strategizing Brand Positioning through Distribution Network”, Advertising Express, Vol.6, No.2, ICFAI University Press, India. February.
11.   Sakkthivel, A M (2007) “Brand Immunity – Myth or Real”, Advertising Express, Vol.6, No.1, ICFAI University Press, India. January.
12.   Sakkthivel, A M (2006) “Role of Celebrities in boosting sales – A Critical Analysis”, Advertising Express, Vol.5, No.12, ICFAI University Press. India. December.
13.   Sakkthivel, A M (2006) “Designing Integrated Promotion Mechanism to Influence Indian Rural Consumer Buying Behavior”, Advertising Express, Vol.5, No.11, ICFAI University Press. India. November.
14.   Sakkthivel, A M (2006) “The Science of Advertising – An Insight Analysis”, Advertising Express, Vol. 5, No.6, ICFAI University Press, India., June.
15.   Sakkthivel, A M (2006) “Creativity in Commercials - A Focus on Strategy to use this exciting dilemma to reach target group, Advertising Express, Vol.5, No.2, ICFAI University Press, India. Feb.
16.   Sakkthivel, A.M, (2002), “Preparing For Net Future”, Business Line (Hindu), January

Scholarly E-journals

 1.    Sakkthivel, A.M (2004), “Brand Loyalty- A Diminishing Phenomena”, Faculty
        Column of  www.IndianMBA.com   (A Peer Reviewed Online Journal)
2.    Sakkthivel, A.M & Mishra B(2004), “ Segmenting Indian Tourism”, Faculty Column   of    www.IndianMBA.com (A Peer Reviewed Online Journal)
3.    Sakkthivel, A.M & Mishra B (2004), “Booming Religious Tourism – A Bonanza for   Marketers to exercise Corporate Market Responsibility”, Faculty Column of  www.IndianMBA.com   (A Peer Reviewed Online Journal)
4.    Sakkthivel, A.M & Mishra B (2003), “How to make hard selling very easy – An Insight  analysis on the experience of the World's Best Sales person? Joe Girard”, Faculty Column of www.IndianMBA.com (A Peer Reviewed Online Journal)

PAPER PRESENTATIONS, PUBLISHED CONFERENCE PROCEEDINGS AND INVITED TALKS

1.       Research paper on “Examining Women Consumer Buying Motives towards Mall Shopping” has been selected for presentation and publication at 12th International Conference (Convergence 2017), IFIM Business School, Bangalore, India. September 16-17, 2017.
2.       Offered a Special Address on “Make in India – Entrepreneur’s Perspective: Opportunities and Challenges” (Chief Guest and Key Note Speaker), at “International Conference on Make in India: Initiatives, Ideas, and Challenges, VHNSN College, Virudhunagar, India. 19-20, August, 2016. 
3.       Offered a Special Address on “2016-A Year of Recovery?: Critical Analysis on the Events at International Level”, (Chief Guest and Key Note Speaker), at “International Conference on 2016- The Year of Recovery: Opportunities and Challenges at Tiruppur Kumaran College for Women, Tiruppur, India. 5, March, 2016. 
4.       Offered a Special Address on “Research Works on Women Consumers: Selected Research Works from Gulf and Middle East”, (Chairperson: Plenary Session and Key Note Speaker), at “International Conference on Native Economy, Commerce, and Trade (iConnect) at Bhaktavatchalam Memorial College for Women, Chennai, India. 3-4, March, 2016. 
5.       Offered a Special Address on “Trends and Innovations in Banking Sector: International Scenario”, (Chief Guest and Key Note Speaker), at “International Conference on Recent Trends and Innovations in Banking Sector at AVS College of Arts & Science, Salem, India. 27, February, 2016. 
6.       Research paper on “Examining the Brand Communication Tools that Impact Brand Preferences of Women consumer buying intentions- Empirical Investigation of Middle East”, has been selected for presentation and publication at 7th International Marketing Conference by North American Society for Marketing Education in India (NASMEI) by Kotler – Srinivasan Centre of Marketing Excellence and Stanford University at GLIM, Chennai, India . Dec 27-28, 2013
7.       Scientific paper on “Innovative Teaching and Evaluation Strategy – A Management Education Perspective”, (Invited Speaker) at National Conference on New Horizon in Higher Education – Sharing the Best Practices in Teaching Methodologies and Evaluation Strategies, Directorate General of Education and Training, Ministry of Health, Regional Nursing Institute, Sur, Sultanate of Oman.  Dec 4-5, 2013
8.       Research paper on “Gauging the Impact of Local and Alien Culture on Young Consumers Buying Behavior”, has been selected, presented and published at 6th International Marketing Conference by North American Society for Marketing Education in India (NASMEI) by Kotler – Srinivasan Centre of Marketing Excellence and Stanford University at GLIM, Chennai, India . Dec 29-30, 2012
9.       Research paper on “Modeling the Impact of Internal and External Variables on Risk Taking Behavior of Omani Entrepreneurs, - An Exploratory Study, has been selected for presentation and publication at Oman Symposium on Management (OSOM 2012), IBRA College of Technology, IBRA, Sultanate of Oman. 4th March, 2012
10.   Research paper on “Building Conceptual Model of Marketing of Tourism for Oman”, has been selected for publication at Oman Symposium on Management (OSOM 2012), IBRA College of Technology, IBRA, Sultanate of Oman. 4th March, 2012
11.   Research paper on “Impact of Internal and External Promotion Variables on Consumer Buying Behavior in Emerging Economy – An Exploratory Study” has been selected, presented and published at International Conference in Marketing, Indian Institute of Management, Lucknow, India. 12-14th  January, 2012
12.   Research paper on “Consumer Choice (Buying) and Switching Behavior in a Restricted Marketing Environment” has been selected for presentation and publication at 8th Annual World Congress of the Academy for Global Business Advancement (AGBA 2011), Dalian, China. 15-17th September, 2011
13.   Research Paper on “Empirical Study on the Determinants That Influence Customer Satisfaction and Brand Loyalty” has been selected for presentation and publication at 8th BAI International Conference on Business and Information (BAI 2011), Bangkok, Thailand. 4-6th July, 2011.
14.   Research Paper on “Empirical Investigation on the Impact of Marketing Information on Consumer Buying and Decision Making Behavior’ at “International Conference on Leading Beyond Horizon: Engaging Future (ICLBH 2011)”, Department of Business Administration, Annamalai University, Annamalai Nagar, India. July, 28-30, 2011.
15.   Research Paper on “Empirical Investigation on Consumer Choice (Buying) and Switching Behavior”, at Ministry of Consumer Affairs (Govt. of India) sponsored “ National Seminar on Globalization and Consumers – Issues and Challenges”, Department of Commerce, Bharathiar University, Coimbatore, India. 22&23, July, 2011. 
16.   Research Paper on “Designing a Conceptual Strategic Framework of In-Store Promotion Practices to Influence Consumer Buying Decision” presented and puibished in UCG (Govt. of India) sponsored “Seminar on Innovative Management Practices”, Department of Business Administration, Annamalai University, Annamalai Nagar, India. 10th March, 2011
17.   Offered a Special Address on “Designing Strategic Framework to Manage the Impact of Global Business Environment on Management Education”, (Key Note Speaker), at “International Conference on the Impact of Global Business Environment and Management Education”, Periyar Institute of Management Studies, Periyar University, India. 10 &11, February, 2011. 
18.   Research Paper on “Analysis and Risk Profiling of Omani Entrepreneurs” has been selected for presentation and publication in “International conference on Entrepreneurship and Innovation”, JIMS, New Delhi, India. 5-8th February, 2011.
19.    Offered an Invited Talk on “Strategic Integrated Marketing Communications –A Strategic Positioning Tool kit” at Excel Technological Institutions, Kumarapalayam, India. 14th August, 2010.
20.   Offered an Invited Talk on “Strategic Exposure to Global Consumer Behavior and Sciences” at Erode Builders’ Institute of Technology, Erode, India. 3rd August, 2010.
21.   Presented Research paper on “Empirical Investigation on the Determinants influence Consumer Buying and Switching Behavior towards Consumer Durables in a Matured Marketing Environment”, in “2nd International Conference on Management Practices for Sustainable Growth (ICMPSG 2010)”,Department of Business Administration,  Annamalai University, India.28 -30th  July 2010,
22.   Presented Research Paper on “Creating and Developing Customer Loyalty for Diffusing Unexpected Business Risks in order to do Better Business”, in UGC sponsored seminar on “Exploring Contemporary Business Basics”, Department of Business Administration, Annamalai University, India. 21 & 22, March 2010
23.   Offered a keynote address “Strategic Execution of IT Services for Social and Economic Development” (Chief Guest and Key Note Speaker) for an “International Seminar on Impact of IT Services in Financial Sectors” at Vivekananda Educational Institutions, Tiruchengode. India. February 11, 2010. 
24.   Presented Research paper on “Empirical Investigation of Determinants Influence Customer Loyalty, Customer Life Time Value and Consumer Switching Behavior in a Growing Competitive Environment”,  in“ 2nd International Conference on Management of Emerging Paradigm Conflicts in a Globalizing World”, organized by International Society for Competitiveness (ISC), Indiana University of Pennsylvania (IUP), USA  and PES Institute of Technology, Bangalore, India at PES Institute of Technology, Bangalore, India. 8 & 9th January, 2010. 
25.   Presented Research Paper on “ Strategic Framework of Micro E-commerce in Emerging Economy – Indian Experience”, in 5th International Conference on Architecture and Engineering (ARCHENG) at European University of Lefke, Gemikonagi/Lefke, TRNC, Turkey . Nov 27-28, 2008.
26.   Conceptual Paper on “Conceptual Modeling of Relationship Marketing to Gain Customer Loyalty” at “International Conference on Global Competitiveness by Griffith University, Newzeland and Institute of Finance and International Management, Bangalore, India. Dec 15-16, 2008.
27.   Offered a keynote address “Strategic Direction to tackle Management Challenges in the Era of Global Economic Recession – 3 P Approach” (Chief Guest of the Inaugural Function of Periyar University, India ,Sponsored International Seminar on Management Challenges in the Era of Global Recession at Sengunthar Institute of Management Studies, Tiruchengode. India. February 10, 2009. 
28.   Offered an Invited Talk on “Contemporary Focus of Marketing – A Tool Kit to tackle Global Recession” at KSR School of Business, Tiruchengode, India. February 18, 2009.
29.   Presented Conceptual Paper on “Modeling of Cross Promotion to Enhance Brand Value – Strategic Framework” at “International Conference on Brand Promotion by Virginia Tech University, USA and Institute of Public Enterprise, Osmania University, Hyderabad, India. Sep 15-16, 2008. (Presented in Absentia)
30.   Co-authored and presented (with Trichy V. Krishnan, HOD, Marketing, NUS Business School, National University, Singapore) Research Paper on “ To be a Superstar or Not: A Rookie Dilemma”, in International Marketing Conference by North American Society for Marketing Education in India (NASMEI) by Kotler – Srinivasan Centre of Marketing Excellence and Stanford University at GLIM, Chennai, India . Dec 21-22, 2007.
31.   Research Paper on “Understand Consumer Decision Making for Building Customer Loyalty by SMEs – A Conceptual Framework, has been accepted for presentation in International Conference on Decision Science by Decision Science Institute Inc. (DSI), USA, at IMT, Gaziabad, India. Jan 2-4, 2008.(In Absentia)
32.   Research Paper on “A Qualitative Study on Building Customer Loyalty by Small and Medium Enterprises – an Indian Experience” has been accepted for presentation in International Conference on Business and Information (BAI 2007), Tokyo. July 11-15, 2007. (Did not attend)
33.   Research Paper on “Gauging Internet Buying Behavior – An Empirical study on Indian Internet users” has been accepted for presentation in International Conference on Electronic Business, Hongkong. Dec 5-9, 2005. (Did not attend)
34.   Conceptual Paper on “Designing an Integrated Strategic Marketing Model based on the understanding of the needs of Consumers – Conceptual Framework” has been accepted for presentation in UGC-Sponsored Seminar on Competitive Marketing Strategies for Today’s Scenario, Department of Management Studies, Annamalai University, Chidambaram, India. March 23 & 24, 2008.
35.   Offered a keynote address “Encashing and Calculating ARPU through Building Customer Loyalty” (Chief Guest of the Valedictory Function of UGC – Sponsored National Seminar at Abdul Hakeem College, - An UCG Aided Institution), Vellore. India. March 26, 2007. 
36.   Conceptual Paper on “Creating Strategic Brand Value through setting up Effective Distribution Value Chain – A Conceptual Framework” presented in “International Symposium on Global Business Opportunities and Challenges,” Loyola College, Chennai, India. Feb 15-16, 2007.
37.   Research Paper on “Building and Encashing Customer Loyalty” presented in the “National Seminar on Customer Relationship Management (Key Note Speaker), at CJJP College, Guntur, India. October 12, 2006.
38.   Research Paper on “Rural Marketing Model”, presented in the “National conference on emerging sectors in Management”, at BIET, Davangere, India. April 15-16, 2005
39.   Research Paper on “Face-lifting Rural Economy – Accelerators for Rural Economy Selected for the Presentation in “National Conference on Opportunities & Challeneges Vis-à-vis Indian Rural Markets”, at Kedarnath Agarwal Institute of Management, Haryana, India. April 28, 2004.
40.   Research Paper on “Localizing E-commerce”, presented in “National Conference Changing Trends in Management”, at KSR Institutions, TamilNadu. India. October 9, 2003
41.   Research Paper on “Legal Dimension of Digital Signature” Selected for the Presentation in a National Conference at Prestige Institute of Management & Research, Indore. India. January 31, 2003.
42.   Research Paper on “Modifying Rural Consumer Behavior” presented in “The Seminar on Rural Marketing” (Sponsored by ICSSR, India), at Kongu Arts & Science College, TamilNadu. India. September 6, 2002.
43.   Research Paper on “Cyber-Marketing – A Strategic Perspective” presented in “National Seminar on Transforming Issues of Management in the ICE Age” (Sponsored by AICTE, India), at Indian Institute of Science & Management, Ranchi. India. February 10, 2001.
44.   Research Paper on “E-commerce in India”, Selected for the presentation in a National Conference at Prestige Institute of Management & Research. India. January 31, 2001.

Employment History                                     


September 2017- Present
Full Professor of Marketing
Skyline University College, University City of Sharjah, Sharjah, United Arab Emirates (Affiliated to Ministry of Higher Education and Accredited by ACBSP)

September 2016- August 2017
Full Professor of Marketing and Chair, Marketing Area
IFIM Business School, Bangalore, India, (Accredited by SAQS and AACSB (Process of obtaining Accreditation)
Actively involved in building research capability of the institute through designing and implementing policies, procedures etc. for ensuring intellectual contribution. Chair of Marketing Area, Chair of AOL (Assurance of Learning) committee, Member of Research Committee, Executive Member of Institute’s Journal : IFIM’s Focus: Journal of International Management (Since 2005), Track Chair – Marketing Area for Convergence 2017 (Annual International Conference of IFIM Business School)


January 2016- August 2016
Visiting Full Professor of Marketing, Loyola Institute of Business Administration (LIBA),
Loyola College, Chennai. India.

March 2013 –December 2015
Full Professor of Marketing and Assistant Dean for Academic and Research Affairs, SUR University College, (BOND University, Gold Coast, Australia), SUR, Sultanate of Oman- Chairperson-Examination and Evaluation Committee (2009-Tilldate), Research Committee (2010-Tilldate), Curriculum Committee(2010-2011), Promotion Committee, (2009-2010) Executive Member – College Academic Board, Curriculum Committee, Research Committee (2010-Till date), Acting Dean (July – September 2014).

February 2010 – February 2013
Associate Professor of Marketing and Assistant Dean for Academic and Research Affairs, SUR University College, (BOND University, Gold Coast, Australia), SUR, Sultanate of Oman- Chairperson-Examination and Evaluation Committee (2009-2013), Research Committee (2010-2013), Curriculum Committee(2010-2011), Promotion Committee, (2009-2010) Executive Member – College Academic Board, Curriculum Committee, Research Committee (2010-2013)

September 2008 – Jan 2010                                              (Cyprus Science Foundation, Cyprus)
Associate Professor of Marketing & Head, Department of Business Administration,  Faculty of Economics and Administrative Sciences (FEAS), European University of Lefke (Lefke Avrupa Universitesi), Government of TRNC, Turkey-  Executive Member, Faculty Administrative Board  and Academic Board, FEAS, Advisor-Young Entrepreneurs Club, EUL, Turkey

January 2008 – September 2008                                                Anna University, Chennai (GOI)
Professor & Head, Department of Management Studies,
St. Peter’s University (Sec 3 of UCG Act, GOI), Chennai. India.
Recognized PhD supervisor, Madras University, India. – Chairman, Board of Management Studies

June, 2005 – December 2007                 Autonomous Management Institute (AICTE)
Assistant Professor – Marketing Area, Loyola Institute of Business Administration,
Loyola College, Chennai. India. Recognized PhD supervisor, Madras University, India
Member- Doctoral Committee, LIBA Doctoral Research Center

February, 2003 – May, 2005                 Visveswariah Technological University (GOI)
Faculty – Marketing Area, Department of Management Studies,
PES Institute of Technology, Bangalore. India.- Member, Board of Project Evaluators and Examinations, VTU


October, 2001 – January, 2003  Visveswariah Technological University (GOI)
Faculty – Marketing Area, PG Department of Management Studies,
Siddaganga  Institute of Technology, Tumkur. India - Member, Board of Project Evaluators and Examinations, VTU

July, 2000 – September, 2001    Autonomous Management Institute (AICTE)
Associate Professor, Institute of Science & Management (XAT Institute)
Ranchi. India.- Executive Secretary, Strategic Committee, NASTIM, ISM Business Research Center

April, 1997 – June, 2000           OONOO Infotech Intoto
(Distributor for Motorola Wireless, Cellular Accessories, Antennas  for TamilNadu )
Manager (Marketing & Dealer Network), Erode. India.

September, 1996 – March, 1997            TamilNad Hospital Limited, Chennai. India
Management Trainee (Marketing)



Current Research Works

He involves with several research works viz. Collaboration with National University, Singapore, Gauging Online Consumer Behavior in Turkey, Cyprus, Oman,  Gauging Consumer Behavior towards Organized Retail in Turkey, Cyprus and India, Brand Communication, Advertising tools, women consumer behavior, Marketing Information, Advertising Tools, Brand Communications, Marketing Environments, Mobile Communications Response, Consumer behavior of technology products/Life Style Products/Consumer Durables/Communications in Turkey, Cyprus, Oman, Leisure Behavior Styles, Customer life time value and Customer Loyalty, Brand Switching Behavior, Service Quality Assessment, Online retailing in India, Internet Buying Behavior, Demographic impact on online purchase of Different Products and Services and Profiling Rural Consumer. 

http://scholar.google.com/citations?user=ROAz7eMAAAAJ&hl=en&oi=ao


Authored a Book on “Role of Cyber-Marketing in influencing Consumer Buying Behaviour” Please visit Google and Google Scholar to find more information

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